It's no secret that the nature of retail is changing as department stores have less of what you're looking for and the bigger fashion houses become to mainstream. Boutiques are turning into the focal point of fashion world due to their eclectic assortments, which are usually handpicked by some fashion savvy owners. The only issue is finding, and on the same note, the regionality of these boutiques limiting their availability and exposure to the masses. Instagram can only do so much in showing potential customers exciting new merchandise, so a new app called
House Account looks to bring the boutiques to you. Boutiques simply take and post pictures on their page and users from anywhere can view, talk to, and shop them all on the same app. It's still far from the unique boutique experience, but its as close as technology can bring us at this point. All you need to do is register and you'll be on to boutique discovery in no time.
Check in tomorrow for a style piece that needs to be in your closet and next Tuesday for more exciting tech!
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